Cheryl Auger, Lux Research
Cheryl Auger
Senior Research Director for Predictive Anthropology
Lux Research

In her role as Senior Director of Research at Predictive Anthropology, Cheryl Auger adeptly oversees client engagement, research delivery, feedback management, and collaborates with account management to ensure the provision of top-tier client service and high-quality research to clients at a range of Fortune 500 companies. Her leadership extends to guiding the Predictive Anthropology research team, where she champions process and methodology enhancements, particularly focusing on the ongoing development and integration of AI tools to uphold research excellence. Cheryl is a sought-after thought leader and has recently showcased her expertise at Lux Forums held in New York City, Amsterdam, and Tokyo. She will also be presenting at Qual360 and IIEX later this year.