Niina Wredfors (PhD; Food Technology, Sensory Evaluation) holds the position of Director, Product Development at Fazer Confectionery, where she is responsible for overseeing the sugar candy bags, pastilles, and chewing gum categories. Additionally, se serves as the lead of the Sensory and Consumer Insight team within Fazer Confectionery. In collaboration with the product development team, Niina Wredfors ensures that the Facer Confectionery’s candy product portfolio aligns with the company’s strategy. This involves developing new product recipes that prioritize plant-based and sustainable outcomes, all while ensuring the highest standards of product quality and consumer preference. Additionally, Niina Wredfors has successfully established the Sensory Evaluation and Consumer Insight team, which plays a crucial role in validating novelty ideas, conducting consumer testing and performing sensory profiling for Fazer Confectionery products. Currently R&D organisation is conducting a comprehensive study in co-operation with the Operations-team to identify the most suitable production technologies for successful implementation of new raw materials and the constant supply of irresistible novelties. During her free time, Niina enjoys knitting and taking long walks with her dachshund, Mr. Vito, while enjoying audiobooks.