The Recipe to Fuel Food Sales in a Digital World

The post-pandemic online shopping boom has left brands pondering the wide assortment of paths to fuel their product sales online.   Today’s shopper has an eye on healthier options, lower costs and convenience.  Beneath these preferences lie behaviors that are often difficult to identify quickly, like the lack of risks shoppers take when on a tight food budget in an inflammatory economy.  In this session, you will learn how brands and retailers can sell more products digitally and acquire key insights quickly by creating and deploying trending recipe content.  We will unpack the anatomy of a high-performing recipe and share insights on where and how your brand can create stronger shopper engagement, increase product trials, and access critical data insights to evolve your digital battle plan.

Katie H. Hotze, Founder and CEO, Grocery Shopii