The Pioneer of Chocolate Agile Innovation

Wednesday, September 21, 2022 15:20 - 15:50

Designed with sustainability in mind, Mars Wrigley partnered with food start-up The Perfect Day to introduce the sustainable chocolate CO2COA in 2022. This was a holistic solution of product and packaging which is kinder to the planet (less carbon footprint) and animals, meanwhile it’s the creamy indulgent chocolate you know and love. We thought we could attract lovers of chocolate and planet. What did we learn, how did we make decisions based on data, what can we do better in sustainability marketing?

Liu Yanchun, Senior Global Marketing Manager, Mars Wrigley