Sara Roashan
Associate Director, Agile Disruptive Innovation
Kraft Heinz Company
With 12 years in the Food & Beverage industry, Sara is consumer obsessed. As an Associate Director and Product Owner in Kraft Heinz’s Agile Disruptive Innovation group, she applies Agile and design thinking principles to uncover and solve unmet consumer needs. Her experience spans both sales and marketing, where she has established expertise in field sales, headquarters sales planning and disruptive innovation.
Leveraging her diverse background and a dual degree in Marketing and Business Process Management, Sara leads cross-functional teams, develops and executes winning growth strategies, and commercializes breakthrough innovation across multiple categories.
