The Fuzzy Front-End of Innovation

Wednesday, September 21, 2022 09:35 - 10:05

The new product development and innovation process is not a straight line. Cross-functional teams are in a constant process of diverging and converging, and always seeking to uncover the right insight that represents that key universal consumer truth.

This talk will explore new methodologies and ways to connect with consumers and address the main challenges on the road to disruption.

Sara Roashan, Associate Director, Agile Disruptive Innovation, Kraft Heinz Company

Anne Babirak, Senior Insights, Strategy and Innovation Leader, Kraft Heinz Company