Starting With the End in Mind: Tiiga’s Approach to Product Development

Wednesday, September 21, 2022 11:30 - 12:00

Working backwards from the nutritional facts panel and ingredient labels to create innovative products centred around novel or new ingredients. As a startup, we’re forced to think differently about going to market with new and novel ingredients. By focusing on the benefits that consumers are looking for as well as the increased interest in nutritional facts panels and ingredient labels, we create products that are on trend, different and customer-centric while introducing a new ingredient to the market

Jeff Tezak, CEO, Tiiga