Innovation and Hyper-Personalization

Wednesday, September 21, 2022 11:30 - 12:00

The Foodservice Industry has gone through a tremendous evolution over the past several years and with the transformative tailwinds from the pandemic, we are moving into an era of hyper-personalization. Advances in technology, data, and analytics will soon allow brands to create much more personal and “human” experiences across moments, channels, and buying stages. This session will cover how successful personalization is powered by the simple foundation of VALUE and will be enabled by technology to deliver tailor-made experiences in real time.

Chris Hellmann, Former VP and GM, Coca-Cola Freestyle and Dispensed Innovation, The Coca-Cola Company