Chris Hellmann was the Global Vice President and General Manager, Freestyle Division at The Coca-Cola Company. In this role, he is responsible for leading North America’s Equipment Innovation Center and technical R/D team encompassing strategy, customer and commercial leadership, innovation, equipment & software engineering, supply chain development and e-business to advance the global growth of this vital Company platform. There are currently +50,000 Freestyle dispensers globally and the Equipment Innovaton center operates as a vital innovation hub for The Coca-Cola Company. Chris is responsible for the Freestyle P/L which represents a $1b business for the Coca-Cola Company. Prior to this role, he was the Global VP leading the SUBWAY Restaurant business overseeing all of the Coca-Cola business and contractual agreements for approximately 45,000 customer outlets in 100 countries. He was responsible for leading sales, marketing, finance and operations as well as managing the Company P/L for this customer business. Previous to the above role, Chris was Vice President, Global Commercial Execution. In this position, he was focused against the Europe and Eurasia Coca-Cola Business units and was responsible for building Customer Leadership Capabilities for both Bottler and Company associates. He built and deployed The Coca-Cola Modern Trade Customer Management System across the global system. Chris was previously Marketing Director for Coca-Cola North America, responsible for planning and executing marketing plans for large-scale Coca-Cola Foodservice customers in the Northeast Region. Chris also served as a Segment Marketing Manager, where he was responsible for identifying and developing new opportunities for growth among U.S. customers in the casual dining trade channel. Chris joined Coca-Cola North America as a Marketing Manager and later as Assistant Brand Manager for brands including Minute Maid, PowerAde and Hi-C. Prior to joining The Coca-Cola Company, Chris held several positions in advertising and marketing, most notably BBDO South, where he was responsible for developing and executing marketing and advertising campaigns. Chris received a B.S. in Journalism from Ohio University, and a Masters in Marketing from Johns Hopkins University – Carey School of Business.