Changing the Face of Food: Get Ready to Engage Gen Z

Wednesday, September 21, 2022 13:35 - 14:05

The emerging Generation Z is poised to change the face of food, bringing with it a distinct set of values, fears and behaviors and a great deal of purchasing power. New research from The Center for Food Integrity shows how to effectively engage this up-and-coming group – giving those in the broader food industry a deep understanding of Gen Z drivers and specific strategies to earn trust.

Jana McGuire, Communications Director, The Center For Food Integrity