The Customer Isn't Always Right: When AI Knows Consumers Better Than They Know Themselves

Over the past nine years, Ian has partnered with brands across food and beverage to help them leverage data to understand their current and potential customers better. Harnessing big data to provide usable insights has propelled him in previous roles at Datassential and currently at Tastewise. He's excited about the food industry's future in embracing generative AI and observable data along with a passion for pizza and Korean food.

Scientist, marketer, and innovator: Natalie Taake has spent her 20-year food & beverage career translating food science, culinary arts, consumer insights, and trend prediction into actionable business strategies.  A magnetic speaker and master taster, Natalie’s expertise has been featured on CNN, Food Network, and America’s Test Kitchen.