Sustainability and Brand Strategy; Is Sustainability Part of Your Brand's Growth Strategy but You Are not Sure Where to Start?

Rachel Calomeni is the SVP of Growth & Innovation at HowGood, the world’s largest product sustainability database. HowGood’s platform helps brands measure their environmental and social impact, as well as identify opportunities to improve sourcing locations or practices to create products that are better for our planet. Rachel has 25 years of experience working in or alongside consumer goods companies, such as Procter & Gamble. She holds a Law Degree from the University of Western Sydney and an MBA from Fairfield University. Her passion for preserving our planet stems from her childhood, where she grew up in the picturesque Blue Mountains in Australia, a UNESCO World Heritage Listed site.