Joaquin Tirado Escobosa
Director of Product Development and Technological Platforms
Sigma
Joaquin has developed a successful career in Sigma for more than 15 years, where he has held various positions in the R&D department. He has also overseen the development of products in the categories of Cold Meats and Prepared Meals and held the position of General Business Manager of the cold meats regional brand Nayar.
Joaquín is a graduate of the Food Engineer career from Tecnológico de Monterrey and has a Master of Science in management science and engineering from Stanford University.
Derived from its activities, it has participated in developing a large number of products across different categories, including the first healthy package meat line, Balance San Rafael and the portfolio of the vegetarian and vegan products of the Vegalia by Campofrio brand in Europe and Better Balance. He has played a vital role in the internalization of Sigma and participated in the most important M&As, Bar-S in the United States and Campofrio Food Group in Europe.
He is currently in charge of more than 100 people focused on research, development, and validation of technologies developing different solutions for 6 product categories and three areas of research service: sensory analytics, packaging and IP management. He led the team that envisioned Sigma's open innovation initiative, "Tastech", and has fled as a mentor and evaluator for many startups that have gone through the program.
Joaquín's vision has been crucial for developing the company's long-term vision in terms of innovation and the generation of new technologies in the 18 countries where Sigma has a presence.