What are Food Consumers Searching for?

To provide a useful answer, we must first break down the question into its two major components: “Who are food consumers?” and “What are food products?” Although it may sound simple, understanding food shoppers and personalizing a food shopping journey for them is anything but. Through the lens of online grocery search, Halla Co-founder and CEO Spencer Price shares what his team have learned about human food preferences, how they “show up” in their online grocery search queries, and how breaking down individual SKUs into their essential attributes, flavors, recipe functions, sensory qualities, and dietary roles is critical to putting food shoppers together with the products they really want. Along the way, the audience will learn about growing niche food trends, the physiology and psychology of taste, and how deep personalization will define the future of food vending.

Spencer Price, CEO, Halla, Inc.