Leveraging Social & Digital to Maximize Innovation and Retail Activation

Tuesday, March 29, 2022 15:10 - 15:40

Real Good Foods has successfully built out digital and social tactics to ensure new product launch success and scale retail velocities. In the process, Real Good Foods has amassed one of the largest social followings compared to any other brand in frozen today.

  • The old ways for product innovation are no longer working
  • Lean into your current community: Real Good Food Labs
  • Engage with new consumers to build out your community and increase brand awareness: “You Choose” Campaign
  • Takeaways

Bryan Freeman, Executive Chairman, Real Good Foods