Understanding the Impact of Grocery Retailers' “Unacceptable Ingredient” Policies on Consumer Purchasing Behaviors

Monday, March 28, 2022 10:10 - 10:40

This presentation will uncover:

  • How consumers perceive grocery retailers’ “unacceptable ingredient” policies
  • How “unacceptable ingredient” policies impact consumer purchasing behaviors
  • How consumers perceive “unacceptable ingredient” policies at different sections of the grocery story (deli vs. packaged)
  • How receptive consumers are to certain ingredients vs. others

Ryan Smith, Executive Vice President, Solutions & Ingredients, Ajinomoto Health & Nutrition North America