Understanding the Impact of Grocery Retailers' “Unacceptable Ingredient” Policies on Consumer Purchasing Behaviors

This presentation will uncover:

How consumers perceive grocery retailers’ “unacceptable ingredient” policies
How “unacceptable ingredient” policies impact consumer purchasing behaviors
How consumers perceive “unacceptable ingredient” policies at different sections of the grocery story (deli vs. packaged)
How receptive consumers are to certain ingredients vs. others