The Human First: Food & Beverage Innovation Opportunities

Monday, March 28, 2022 14:00 - 14:30

  • We are living in the best of times for innovations. People have never been as open to trying out new things as they are now
  • While innovation can be successful because of technological advancements, understanding human context first is critical to identify long term innovation opportunities
  • In this session, we will take a look at the opportunities offered by shifts in human behavior

Abbas Arslan, Global Senior Director Human Insights, The Coca-Cola Company