Lessons learned during Covid-19: Launching new products on E-comm first A Case Study on Chomps’ Pepperoni Turkey Stick

Monday, March 28, 2022 12:40 - 13:10

  • An overview of changes in E-comm as a result of the Covid19 pandemic. (I.e. Specific Chomps anecdotes)
  • Why Ecomm first? I.e. Benefits include the ability to garner online reviews prior to product hitting shelves. That way, when people see the product in stores, they can quickly search it to see testimonials.) This helps build excitement/ momentum for the product, etc. Further, E-comm success helped drive a strong sell-out story in Brick & Mortar
  • Incorporating influencer to support new product launches. Engage a PR team to drive trial & garner earned media to support launch. (I.e. Chomps had X influencers participate in the launch and received X media placements garnering a total of X impressions which helped drive brand awareness.)
  • The results (I.e. Chomps sold X sticks in the first X months)

Stacey Hartnett, Vice President, E-Commerce, Chomps