Born and raised in the suburbs of Chicago, Stacey Hartnett left her hometown to attend college at the University of Connecticut School of Business, majoring in Marketing and International Studies. Following graduation, Hartnett kicked off her career in New York where she forged a path for herself in sales and participated in an account management development track at News Corp. In this role, Hartnett acquired an understanding of traditional shopper marketing tactics in a rotational program by working with clients like Mars and Post, ultimately kickstarting her passion in the CPG space. After 2+ years in this position, Hartnett forecasted a shift in traditional marketing tactics and budgeting as companies slowly began to lean into the digital space.
With this shift on the horizon, Hartnett joined Rise Interactive, a growing Chicago boutique digital agency. As Associate Director of E-Commerce and Retail, Hartnett gained expertise in all things digital media, analytics, and UX through a number of noteworthy clients including Ulta Beauty, Pandora Jewelry, Michael's, Follett and more. There, Hartnett developed a comprehensive understanding of digital channels including paid search, paid social, programmatic/display, affiliate, email, onsite UX and CRO. Hartnett eventually shifted her role within the agency to oversee the Paid Social function. Leading a team of 18 individuals, she developed and drove the company’s media buying strategy, building platform partnerships – which included a number of CPG accounts – across the entire agency book.
After four and a half years at Rise, and with a desire to focus solely on CPG, Hartnett accepted a role with Chomps in 2019 as a digital media buyer. Her role quickly evolved, to Director of Ecommerce, in which Hartnett oversaw all E-Commerce and ROI strategy as it relates to digital marketing. Hartnett’s tenacity is demonstrated in numbers, as she helped drive a 291% increase in E-Commerce Sales (2019 v. 2021) and a 32% decrease in CAC from paid media (2019 v. 2021). Based in the Chicago office, Hartnett’s primary areas of focus at Chomps include a data-driven approach to testing, innovation, growth planning and channel development, with a passion for building strong teams and effective cross-functional collaboration.