Key Trends – What Matters Now and What Is Coming Around the Corner?

Monday, March 28, 2022 15:10 - 15:40

As the events over the past two years have progressed, the world has changed in many dramatic ways.  Consumers responded and evolved their preferences, resulting in some trends that have either transformed or strengthened.  In this session, we explore the changes in these key trends.

  • Unique Functional Ingredients
  • Diverse Global Flavors
  • Meaningful Sustainability / ESG
  • Talent
  • Security

Vien-An Friedel, Global Formulation Governance Director, Monster Beverage Company