Do you Understand your Consumers’ Pain? How to Turn Pain into Value Creation and Winning Innovation

Monday, March 28, 2022 11:30 - 12:00

  • Do you understand your consumers’ pain points, unmet or underserved needs?
  • Do you understand what “value” means to them?
  • Developing a Value proposition
  • Nailing your innovation job
  • Where is value going?

Kate Pomeroy, Head of Innovation, North America, Pernod Ricard