In today’s social conscious climate, consumers care about sustainability and where their food comes from. They want social and environmental transparency and strive for brands that are committed to these business practices. But in reality, scaling sustainability in the coffee industry is a long-term journey.
Nanda Bergstein, Director of Global Responsibility at Tchibo, Europe’s #1 Coffeehouse, will discuss how she is transforming a 70 year old heritage brand – that recently launched its coffee brand in the US – to become a holistic sustainable business and what other companies can learn from the innovative initiatives at Tchibo:
Nanda Bergstein, Director of Corporate Responsibility, Tchibo