Learning from the Entrepreneurial and Start-Up Culture: Innovate Faster or Stand to be Disrupted

Tuesday, March 30, 2021 16:05 - 16:50

  • What have the past few years shown us in terms of new product launches and the great success of many new, innovative food companies with smaller R&D and Innovation teams and capabilities?
  • What are the key factors to accelerating your NPD without falling into the pitfall of the dreaded 80% fail rate of first-time product launches across the food industry?
  • How do you discover and define potential new innovative products?
  • How can R&D, Innovation, Marketing and all other teams work more cohesively during the NPD process?

Dan Howell, Director of R&D Columbus Craft Meats, Hormel Foods

Rajneesh Hora, VP of Research & Development, Chobani

Nick Desai, Chairman and CEO, PeaTos

Suzie Yorke, CEO & Founder, Love Good Fats

Fabricio Zonzini, President, Beyond Beer, Anheuser-Busch