Morgan Oliveira is the founder and principal of Grounded, Etc., a consultancy specializing in helping food & health tech startups in a number of ways, including communications, PR, strategy, and more. She has worked with some of the country’s leading brands, including Apeel Sciences, sweetgreen, Calm.com (named app of the year for 2017 by Apple), amongst others.
Prior to Grounded, Morgan was the first employee and Director of Communications at Hampton Creek (now Eat JUST), a food technology company that is currently valued at over $1B and has received investment from a number of billionaires including from Li Ka-shing, one of the wealthiest men in Asia, Khosla Ventures, and Marc Benioff, CEO & co-founder of Salesforce. At Hampton Creek, Morgan worked to spread the company’s story and mission to the press and public, and was the driver behind the press during the Unilever lawsuit and the famed “Mayo Wars” during the fall of 2014. She was named to the Business Insider list of Top 50 Best PR People in the Tech Industry for 2014.
Morgan comes from a background in food, having worked at one of the first meal delivery companies, LA's Fresh 'N Lean, where she helped it quadruple its business in only a year’s time, securing deals with influencers such as P90X founder, Tony Horton, and Vega formulator, Brendan Brazier. An RI native, Morgan is now based in NY having spent more than eight years living in LA and San Francisco. When she’s not working, she enjoys online fitness classes and dreaming of the day karaoke and world travel will once again be possible.
