Agile Consumer Research Leading Innovation

Monday, March 29, 2021 10:30 - 11:00

  • Consumer research leveraging qual/quant touchpoints
  • Incorporating video assessments of consumer interactions
  • Fully collaborative analysis
  • Leading client down pathway for successful launch of innovation product, disrupting two long-standing categories

Anthony Walton, Managing Director, Client Services Midwest, Curion

Mat Henrichs, Sensory Scientist II, Johnsonville Sausage