Cutting Through the Noise with Novel Functionality

09:30 - 10:05

The bar category is notoriously crowded. And yet, when you examine its offerings’ nutritional profiles – even amongst functional products – the space is revealed to be remarkably homogenous. At IQ BAR, we’ve been able to stand out by delivering a unique functionality (via brain nutrition) in conjunction with broad dietary appeal.

Will Nitze, Founder & CEO, IQ Bar