Speed to Market: How can you Align Internal Processes to Launch Products Quickly and Effectively?

17:10 - 17:55

  • Why is it imperative, more so now than ever before, to be able to launch new and reformulated products into the market quickly?
  • How do you identify a new and sudden opportunity in the market?
  • What are the initial steps and measures put in place once a new or reformulated product has been decided to launch?
  • How can you most effectively and efficiently bring together the various departments, information and knowledge involved in NPD in order to ensure a successful and quick product launch?

Dan Howell, Director of Product Development, La Terra Fina USA

Jessica Grelle, Senior Vice President of Innovation, The Safe + Fair Food Company

Leah Lambrakis, Vice President, Research & Development and Innovation, Simmons Pet Food, Inc.

Will Nitze, Founder & CEO, IQ Bar