At Daily Harvest, customer desires and feedback are the driving factor of every decision. Learn how their proprietary eCommerce platform and direct-to-consumer model allows them to collaborate directly with consumers on new recipes and continuously iterate on their food, supply chain, and service.
This session, led by Daily Harvest’s VP of Culinary Innovation Ricky Silver will dive into how they use data and technology to develop hypotheses, hone in on customer needs, and react swiftly. By pairing this data with real life customer interactions, Daily Harvest is able to understand the motivations behind every insight, ultimately informing recipe development and optimization, improving their digital experience, and building a loyal community.
Ricky Silver, Vice President of Culinary Innovation, Daily Harvest