Kunal is the Co-Founder and COO of BOU, the innovative food company bringing joy back into cooking with its versatile range of bouillon, gravy and miso broth cubes, and instant soup cups. A strategic leader in the food start-up industry, Kunal is known for his ability to deliver successful marketing, operations and sales initiatives that effectively increase brand awareness and retention.
Kunal graduated from Syracuse University with a dual degree in Economics & Political Science before initially starting a career in finance and investment banking. After working on a management consulting project, he discovered a passion for the food and beverage industry and began his own consulting firm that helped advance F&B start-ups’ brand recognition through marketing and sales strategies. With the help of Kunal’s firm, each brand experienced triple-digit growth YoY and secured placement in thousands of new retail doors.
Kunal then took the role as US General Manger for itsu Grocery, one of the fastest-growing snack and restaurant companies in the UK. Working under CEO Robert Jakobi, Kunal developed the US brand’s sales and marketing strategies, budgets, and product formulation until the company changed direction and was acquired by Snyder’s Lance (Kettle Chips) in 2016.
In 2017, Kunal and Robert co-founded BOU in the US, disrupting a section of the supermarket that had not seen innovation in decades. Through Kunal’s ability to create and implement ROI driven sales & marketing strategies, BOU grew into a national brand in just over three months and is now available at major retailers such as Whole Foods, Kroger, Wegmans, Safeway/Albertson’s and 6,000 more retailers.