Innovating a Stale Category

13:50 - 14:25

  • Bringing life to a stale category
  • How to market a century old item 
  • What the challenges were in entering a category that hadn’t seen innovation in decades and how BOU overcame them.
  • Some of BOU’s early wins and challenges faced 
  • How BOU has pivoted to keep up with current trends and plans for continued growth

Kunal Kohli, Co-Founder & President, BOU Brands