Joe Heitzeberg is the co-founder and CEO of Crowd Cow. Prior to leading the startup that connects consumers with small-batch, independent farms, Joe was president of Madrona Venture Labs where he identified opportunities and built products and teams to spin them out as independent companies. Before joining Madrona, he held several executive roles including CTO at Whitepages.com. Joe attended MIT Sloan School of Management and the University of Washington. Now, he spends most of his days meeting with independent farmers and sourcing high-quality, sustainably produced meats around the country. Follow his adventures around the country at @jheitzeb.