A Disciplined Approach to High-Risk Innovation

Reggie Moore is a sales and marketing leader with more than 20 years of experience in the food and beverage industry. Currently, he serves as the senior vice president of sales, marketing & innovation at Land O’Frost, one of the nation’s best-selling brands of pre-sliced deli meats and a producer of specialty sausage products. In this role, Moore is responsible for overseeing the development and implementation of strategies that support the company’s business goals and growth initiatives. Since joining Land O’Frost in 2016, Moore has spearheaded the company’s reimagined brand and marketing strategy and played a major role in driving forward its strategic growth plans. Most recently, he led the launch of the company’s first-ever national advertising campaign for Land O’Frost Premium Sliced Meats. Additionally, Moore is heading the debut of Gone Rogue® High Protein Chips, a ground-breaking new brand that uses a unique, proprietary process to transform high-quality cuts of meat into a crunchy, shelf-stable chip. Prior to joining Land O’ Frost, Moore was the vice president of sales and marketing at Cargill. He’s also held leadership positions at other leading food companies including Tate & Lyle, Hillshire Farm, Conagra Brands and PepsiCo. Moore holds a Bachelor of Arts in marketing from Morehouse College and a Master of Business Administration in marketing from Kellogg School of Management at Northwestern University.