A Disciplined Approach to High-Risk Innovation

14:35 - 15:10

Reggie will discuss the evolution of Gone Rogue® High Protein Chips, from a manufacturing “idea” to a commercial launch rooted in disciplined loyalty to the consumer insights driving the innovation.

  • Share the challenges of new-to-world innovation and how they were overcome
  • Discuss how insights into the consumer through each stage of the process influenced the development of the brand
  • Share the non-traditional approach to reaching the millennial, protein-craving consumer with the Gone Rogue proposition

Reggie Moore, Senior Vice President, Sales, Marketing & Innovation, Land O’Frost