Tugging on Heart Strings: Using Nostalgia to Energize Menus

12:25 - 13:00

Often menu innovators struggle to bridge the gap between buzzworthy new menu items and consumer knowledge, due to lack of familiarity or foodie culture. One of the most effective ways to bridge that gap is by utilizing nostalgic foods, or foods that consumers were raised eating. Tapping into the inner “kid” or tugging on heart strings by showcasing childhood cuisine favorites is the focus of this presentation. Coming of age favorites, timeless classics, regional family cuisines, and retro/generational foods will be covered. Tools learned in this presentation can apply to both US and international menus.

Owen Klein, VP, Global Culinary Innovation, CKE Restaurants