How to Translate Consumer Insights into a Successful Product Launch?

16:55 - 17:40

  • Has social media become the new focus group?
  • Defining the real preferences, demands and concerns of the contemporary consumer
  • How can you define the needs and drivers for the consumer from social media?
  • What is the best approach in aligning your product to the interests of the consumer?

Amy Sunderman, Vice President of Research & Development, Swanson Health

Clifton Lyles, VP of Culinary Excellence, Revolution Foods

Dan Howell, Director of Product Development, La Terra Fina USA

Joel Warady, General Manager, Chief Sales & Marketing Officer, Enjoy Life Foods