How to Translate Consumer Insights into a Successful Product Launch?

Amy Sunderman is a distinguished registered dietitian, nutritionist and author with over 19 years of experience in the supplement industry. Passionate about dietary supplements and the health benefits they offer, at Swanson Health, Amy is responsible for the safety, efficacy, stability, quality and scientific support of Swanson-branded vitamins, minerals and supplements. She’s contributed to Swanson Health’s award-winning innovation by working to find novel nutritional ingredients with strong clinical research behind them to drive innovation and provide health-promoting products to consumers. Amy previously served as the Senior Associate Medical and Innovation Lead for Schiff Nutrition International where she created new formulas for well-known brands, including Airborne®, Mega Red® and Digestive Advantage®. Throughout her career, she has worked as a research scientist, using her expertise to conduct scientific reviews and formula recommendations of ingredients lead by in-depth analysis of publicly available and proprietary scientific research. She has a bachelor’s degree in exercise and sports science, and a master’s degree in nutrition from the University of Utah. She is the co-author of Dietary Supplements (Momentum Press, 2016) with B. Bryan Haycock. Based in Utah, Amy enjoys a variety of outdoor sports including hiking and skiing with her family, encouraging them to adopt life-long healthy habits.

Cliff is an award-winning chef and product developer who specializes in elevating food. From turning airplane meals into a hot commodity to making healthy eating delicious, Cliff is known in the U.S. and abroad for creating high-quality innovative food at scale. Chef Cliff grew up knowing firsthand the impact of childhood hunger while growing up in Midwest. Because of his personal experiences, he is excited to join Revolution Foods’ team and help fuel children’s minds and bodies. Cliff has headed up Culinary and Product development for Brands such as: Revolution, Foods Emirates, Airline Alaska/Virgin America Airline and Sprig.

Dan has been working in the food industry for over 25 years, starting in the trenches at Starbucks where he developed his deep love of good coffee and strong desire to work regular hours. He then managed to annoy his way into an internship at Mattson, the nation’s premier food product development firm, where they kept him and let him make things for over 11 years. While at Mattson he was featured in the 2005 Malcom Gladwell New Yorker article “The Bakeoff”. He was lured away from Mattson by Windsor Foods in Hayward to lead part of the product development team for frozen Asian meals and appetizers. Since he always has felt that he should be in charge, he jumped at the chance to prove it at La Terra Fina, a fast growing, premium brand currently placed in the deli category with dips and quiche leading their portfolio. This is where he and his small team do product innovation and renovation. During his tenure at La Terra Fina sales have tripled and they have successfully launched over 20 new products that account for a significant percentage of that growth.

Joel Warady serves as both General Manager, and Chief Sales & Marketing Officer of Enjoy Life Foods, a leading brand in the North American Gluten-Free, Allergy-Friendly CPG category that has experienced 11 consecutive years of growth under his guidance. He has been ranked as one of the Top 50 CMOs on Twitter by Social Media Marketing Magazine, one of the Top 50 Most Influential CMOs on Social Media by Forbes.com and most recently was included in Brand Quarterly magazine’s list of 50 Marketing Thought Leaders Over 50. Joel is proud to serve as an advocate for the food intolerant and food allergy communities within the North American food industry, with a focus on proper labeling and food safety.