Finding your North Star: How Brand Integrity and Values Influence Innovation and Ensure Consumer Relevancy

A passionate change agent, Behroze partners with business leaders in the food industry to drive product innovation. With a knack for distilling complex, technical problems into actionable solutions, she designs proprietary, innovative, consumer-centric products. Behroze has worked at Coca-Cola Foods, General Mills, Ruiz Foods and currently is VP of Innovation and R&D at Boulder Brands, which is now part of Conagra. Her experience spans diverse food products, including plant-based, gluten-free, grains, baking mixes, refrigerated and frozen products. Behroze also has worked in a JV and in international markets, including Latin America, Asia, Europe and Canada. In these settings, she built high-performing global teams that worked across functions and geographical borders to drive global business growth. Her favourite quote: When everybody is thinking alike, somebody isn’t thinking (George Patton).