Consumer-Driven Innovation: How to Engage with Consumers to Gain Insights which lead to a Compelling, Insight-Driven Bundle

Brigette Wolf serves as the newly appointed Global Head of SnackFutures Innovation, Mondelez’s new innovation and venture hub that will play a critical role in the company’s aggressive global growth agenda. In this role, Brigette is a key architect in the building of a multi-functional ecosystem consisting of internal experts and cutting edge external partners around the world to drive innovation in a new and different way. In the SnackFutures model of Invent, Reinvent and Venture, Brigette’s focus is driving the development of new brands and businesses in the Well Being and Premium Space. Brigette has been with Mondelez for 6 1/2 half years, and in that time served as the senior director of Global Platform Innovation for the Gum & Candy and Biscuits categories as well the senior brand manager for Global belVita innovation. Prior to this Brigette was with Kraft Foods for almost 10 years having served as the Global Innovation Manager for Oreo and the Brand Manager of several of the pizza and meal brands. Prior to being part of the food industry, Brigette worked for Credit Suisse First Boston and Morgan Stanley in investment banking. Brigette received her undergraduate degree from The Wharton School of Business at the University of Pennsylvania and her MBA from Northwestern Kellogg School of Management.