AI and Insight - How Innovation in Methodology is Driving a Higher Standard of Product Innovation

Monday, February 4, 2019 11:45 - 12:20

  • According to Nielsen 3 out of 4 CPG product launches fail within a year.
  • AI applied to Social data offers brands an unprecedented opportunity to understand consumer trends and mathematically predict what’s next
  • With lessons from the field, find out how PepsiCo, Danone and McDonald’s are using this capability to act at speed and improve the quality of their innovation programmes

Nikolas Pearmine, VP Client Relationships, Black Swan Data