Ciara Dilley has 20 years global experience in world class leading FMCG organisations She began her career in brand marketing in Diageo , joined the Campbell Soup company in Europe where she held a number of senior commercial and marketing roles and then moved to head up the European Innovation agenda in Kellogg Europe . Ciara moved to the Global PepsiCo Snack team in 2015 where she led the Innovation agenda on Lay’s and has recently taken on the role of leading the Transformative Innovation agenda for Global Snacking.