Transform or Stand to be Disrupted

Andria is a transformational innovator who has successfully driven strategic growth at 5 companies in the intensely competitive CPG space across food, beverage and personal care. Her expertise is quickly identifying opportunities by understanding insights in the rapidly changing consumer, competitive, and industry landscape. Andria has extensive experience at top tier CPG companies like Kimberly Clark and Kellogg, and across a diverse range of categories and brands. She has worked on some of the worlds most recognized and valuable brands like Sara Lee, Cheez-It, Huggies, St. Ives, Jimmy Dean, Hillshire Farm, and Ball Park. She is the currently the Vice President of Innovation & Consumer Insights at Johnsonville where she built their new Innovation Center in downtown Chicago. Prior to Johnsonville, Andria was the Vice President of Innovation & Strategy at Sara Lee where she built their Center of Excellence during the transformation where she unleashed the potential of legacy brands through true innovation. Andria has continued to synthesize her learnings and best practices over the last 20 years and developed her own proven approach that has success rates well above industry norms both in terms of revenue generated, and sustainability – staying power in market.