Meeting the Demands of Today’s Mindful Consumers

Monday, March 26, 2018 14:35 - 15:10

Consumer attitudes and behaviors are constantly evolving. What is driving this evolution and where are we going in the future? This look into Mintel consumer trends and purchase behaviors will provide you with the insights to:

  • Discover the key consumer trends and demographic changes that are impacting food and beverage product choice
  • Understand the fundamental attitudes of Millennials, as well as how to develop products that speak to this important group
  • Explore data from Mintel’s new Purchase Intelligence tool which provides deep insight into what consumers want to buy and why
  • Gain critical knowledge about consumer behavior around product choices related to generations and what this means for a profitable future

Patty Johnson, Associate Director, Purchase Intelligence, Mintel International