Patricia has an extensive background in food product marketing, new product development and food business ventures. Her 25-plus years of food marketing experience includes extensive market analysis, trend identification, strategy formulation, advertising, public relations, sales development and culinary education program design. Patricia’s product development experience includes market opportunity identification, product conception, ‘gold standard’ formulation, scale-up, co-pack development and sales and marketing strategy execution.
During her time at Mintel, Patricia has been instrumental in the development of the Mintel Food & Drink vertical platform through her contribution of extensive food manufacturing and industry knowledge. Patricia fully leverages her in-depth knowledge of consumer trends to bring keen, insightful and forward-thinking strategies and tactics to Mintel’s client base. She has built a strong reputation within the food industry by publishing articles in key publications and giving presentations at multiple food industry events and conferences.
Patricia’s food industry background also includes 12 years of multi-unit restaurant management and hands-on experience as a corporate chef and wine tour company owner.