Lessons in taking Ethnic Foods Mainstream

Founded 3 years ago, The Chaat Company is building the first brand focused on making Indian street food the next big thing in American snacking culture
“Chaat” is a broad category of snacks served in the streets of India that are made from many on-trend ingredients yet have not been popularized to Americans
Co-Founder and CEO Anshu Dua will discuss company’s journey, from launching with Whole Foods, soliciting consumer feedback, raising strategic capital, failing fast and evolving the brand and products to be positioned for success