Daniel Protz hails from the consumer internet and E-Commerce space. It was while running inventory planning at Groupon that he recognized the possibilities of individual consumer level taste data in retail planning, personalization and R&D. With the help of PhD food scientists, Daniel started applying agile methods of online consumer research, digital data collection and statistics to profiling food products in 2015. He launched FlavorWiki in 2017 with the goal of significantly decreasing the cost and increasing the volume of taste insights data available to the industry.
Daniel started his career at Goldman Sachs in algorithmic trading, where he developed his love of all things data driven. He holds a BA from Dartmouth College and MBA from Stanford University.
Daniel lives in Zurich, Switzerland with his wife and son. FlavorWiki has offices in Zurich and Hershey, PA USA.