Bringing the Real Food Revolution to Vitamins & Supplements

16:45 - 17:20

Swanson Health was family-founded in 1969 as a catalog-based vitamin and supplement company looking to bring health and wellness to people around the world. Nearly 50 years later, Swanson is a top online and catalog marketer of healthy living products, selling both Swanson Health and third-party brands, yet the opportunity remained to attract new customers.

This session will take you through a case-study of how Swanson transformed their approach to new product development, combining data analytics, health and ingredient trends, and technology processes, to ultimately overcome barriers and challenges to successfully launch a line of synthetic- and yeast-free real food vitamins and supplements to meet the wants of today’s health and wellness customers.

Shane Durkee, Chief Innovation Officer, Swanson Health