Enjoy Life Foods CMO: A product doesn't have to be perfect at first

Source: Mary Ellen Shoup, Food Navigator

Friday, February 8, 2019

Allergy friendly snack company Enjoy Life Foods didn't aim for perfection when launching its Protein Bites. In fact, it endured some lackluster consumer reviews and underwhelming sales before figuring out how to position the snack that's now securing a new store listing roughly every 10 days.

Enjoy Life Foods has dozens of snacks products free-from 14 common allergens, non-GMO, and gluten free. the next trend the brand wanted to tap into was plant-based protein, a still booming category. So when the brand decided to launch its protein bites in 2019, it took an accelerated approach.

"We just said, let's get this product to market" Warady shared at the 2018 Food Innovate Summit held in Chicago earlier this week.

"We launched when we knew we were not ready. Why not? Why does everything have to be perfect?"

Read the full article here.

General Manager, Chief Sales & Marketing Officer Joel Warady spoke at the 2019 American Food Innovate Summit in Chicago (February 4 - 5). Find out more about his session "Product Evolution: Good to Great" here.