Niina Wredfors is a candy product development professional blending sensory expertise with a profound love for crafting confectionery. She serves as the Director of Product Development for Fazer Confectionery’s Candy Business Unit, with responsibilities that include managing and development of the sugar candy bags, pastilles, and chewing gum categories.

As collaboration with the product development team, Niina Wredfors focuses on crafting new products and refining the existing range, giving special attention to plant-based and sustainable options while upholding the highest standards of quality and meeting consumer preferences.

Furthermore, Niina Wredfors has successfully established the Sensory Evaluation and Consumer Insight team, which plays a crucial role in validating novelty ideas, conducting consumer studies and carrying out sensory profiling for Fazer Confectionery products.

The R&D department is currently conducting a comprehensive study in co-operation with the operations team to identify the optimal production technologies for successful implementation of new raw materials and the constant supply of irresistible novelties.

In her leisure, Niina enjoys biking, knitting and long walks with her dog Biscuit.